Ethnographic Report: What do Productivity Tools Mean to Architects?

Overview
Architecture students and professionals have a plethora of digital tools at their disposal for rendering, modeling, and executing projects. We dove into the field of architecture to test our hypothesis: tools of productivity (rendering and design software, laser cutters, etc.) dramatically improve the workflow of architects, and they will try to use the tools instead of traditional methods (sketch, hand-cut / carved model making, etc).

Objective
Create an ethnographic report on a group of people who rely on technology. Follow the steps from Dr.Sam Ladner's Practical Ethnography through recruitment (gathering participants), fieldwork (observations and interviews), analysis (data cards, hypothesis, personas), and reporting. Answer a "What does [blank] mean to [blank] question. Create a 10-minute presentation to present to stakeholders and create a well-designed report.

My Role
For this project, I worked with two other students. One of them led the project and executed our final report, the other worked with me to conduct out-of-interview research and take jottings from interview sessions. I worked to help synthesize the notes into data cards to understand overall themes.